A rebrand strategist and web designer who specializes in helping women relaunch their personal brands, so they can confidently sell their services and attract ideal clients. Follow the blog to view my latest resources on personal branding and entrepreneurship.
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A brand mood board is a visual representation of a company’s identity and branding. It’s a collection of images, colors, and textures that set the tone for a brand. It also helps define the company’s personality, and values, and gives a sense of the culture of the company. This can be used as a guide for designers when creating a company’s branding. There are tons of reasons why building a mood board is important – especially when it comes to building your brand. In this post, I’ll share why it’s important and how to build on it.
Every project needs to start with a foundation. Photoshoots, websites, and even your brand. Think of a mood board as a secret weapon for your business, an arsenal in your toolbox. Creating a mood board is one of the best things you can do for your rebrand strategy. When you dive into creating without defining the parameters or the general vibe, you could end up creating something that isn’t beneficial for your business at all.
Let’s say you are a business coach, and you’re targeting young active moms who want to start a business for their families. If you jump into creating without first getting clear on your ideal client and the mood that compliments that client, then you could end up attracting the wrong people. What a waste! The same thing can happen in a photoshoot. Often times my clients have to go through brand photography shoots so that their websites highlight them in their best versions. But if you aren’t strategic with your choices, your locations, clothes, and poses can be working against you.
As a Showit website designer, I create mood boards for my clients daily. There are two places where I implement brand mood boards for my client rebrands. The first mood board is created in the brand strategy portion. The second mood board is created as I am creatively directing the photoshoot. This ensures both my client and I are on the same page as far as visuals and the overall tone for their brand. The mood board will let me know if they are the type of accountant that wears jeans and mules to work, or walks around in a sharp two-piece suit. These types of minor changes affect the type of clients she’ll attract as well. Let’s walk through some examples of mood boards I create for clients
To illustrate what I mean, I’m including multiple client example brand mood boards below.
EVERYGIRL has a very light, friendly, and eco-conscious feel to its brand. Environmentally friendly is one of their brand values, so I compiled a series of words and images that would reflect that. You’ll see I pulled lighter so-cal imagery and pulled the tones and colors from that to create the overall brand direction.
Candace is a high-energy business coach. She’s loud, unapologetic, and vibrant. In her mood board, we opted for louder colors to bring this energy across, and help guide the designs that would come after. We opted for bolder textures and very sassy personal imagery. You can see the colors were ultimately pulled from the moldboard to create the brand colors.
Mood boards are incredibly helpful during the planning stages of a brand photoshoot. Here you’ll see outfit ideas I created to assist my client when shopping for her brand photography session. This helps to make sure we stay on brand throughout each stage of the rebrand.
Let’s take a further look at Everygirl and Candace. After they approved their branding, I went ahead and started orchestrating their brand shoots. This included scouting locations, and photographers, and creating another mood board for outfits. As you add more people to a team, you have to make sure everyone is on the same page. A mood board for the photographer will remind them of the overall mood of the photoshoot. It also aids them in creating a shot list. A mood board for the client will help guide them on any outfits they need to include to make sure the overall mood is achieved. If you have a stylist – EVEN BETTER. But most people will not have a stylist on hand for their photoshoots. Therefore, a mood board is a great substitute.
Now that you know the importance of a mood board and the huge role it plays in the success of a rebrand, you might be eager to create your own! Here are my tips.
Brand mood boards are such a powerful tool when it comes to visually reflecting the personality of a brand. When done correctly, it can produce tremendous results in the branding process. If you are feeling way over your head and know you want help, reach out to us by filling out an inquiry form. I’d love to talk more in terms of the vision of your brand.