How long are you going to continue to operate at a level that doesn't truly reflect you or the people you serve? It's time for a rebrand.
You've niched into your expertise, want to operate at a higher premium price point and serve higher quality clients.
You're missing a high-converting website primed to promote all your premium offerings and resources.
Frustrated with your brand aesthetic because it no longer reflects the level of growth you've had in your business.
You done the hard work of creating a name for yourself in your industry, and now you need the perfect brand identity to back you up.
You know you're not operating at the level you're called to when you're scared or embarrassed to give out your website. Hiding behind a brand like that can cost you more in the long run.
IS THIS YOU?
The signature rebrand package is a transformation 12-week process that is perfect for experienced service-based female entrepreneurs looking for a confidence inducing brand that positions their skill and premium services to their ideal clients.
All of my clients struggle with the same core issue: they don't have a brand identity that represents them as the expert they are, or the type of clients they want to work with. That results in brand shame, low paying clients, and poor course launch results. You need a brand that that works for you and performs for your business without you even being in the room.
WEBSITE STRATEGY & DEVELOPMENT
PHOTOSHOOT CREATIVE DIRECTION
BRAND IDENTITY PRESENTATION
AUDIENCE AUDIT & BRAND AESTHETIC
BRAND STRATEGY
To kick off the brand process, we hop on a 1 1/2 to 2 hour strategy call to set the tone. During that call we will be mapping out your:
- Signature Offerings
- Brand Positioning
- Discovering Your Brand Niche
- Ideal Clients
- Client Attraction Strategy & more.
To wrap up phase one, I'll deliver the logo presentation. I've crafted it with our brand strategy in mind to ensure it will please your ideal client. Branding includes the main logo, two logo variations, and submark.
We specialize in creating timeless text-based visual brands that are void of trends.
No rebrand is done without new brand photography! Once we map out the brand aesthetic, I'll creatively direct your photoshoot. That means I will present a curated list of photographers and venues that fit our aesthetic. I'll also create a shot list for the photographer to ensure we get all of our shots.
There's also an option for me to provide on-set direction. Mention this during our consultation call and I'll present with more details.
A poorly designed website doesn't represent your business well, and a beautiful yet unintentional website doesn't get you results.
While you're doing your photoshoot, we will review your website with the intention of supporting your signature offer. After I receive your photo gallery, website development begins and we start preparing for launch!
LAUNCH
WEBSITE STRATEGY & DEVELOPMENT
PHOTOSHOOT CREATIVE DIRECTION
BRAND IDENTITY PRESENTATION
AUDIENCE AUDIT & BRAND AESTHETIC
BRAND STRATEGY
We're so close to launching! While I'm crafting the site, I'll audit your current Instagram strategy. I have prepared 6 weeks of social media prompts to help you build hype for the launch. This will warm your audience up before the big day.
After web development is completed, I'll hand you your launch graphics as well as final file to celebrate launch day! Be on the lookout for a special gift from me in the mail.
Website Strategy Session
Website Design & Development (Up to 6 Pages)
Foundational SEO
Social Media Links Page
Lead Magnet Design
Social Media Launch Graphics
14-Day Post Launch Support
Brand Strategy Session
Ideal Client Profile
Branding Suite (Logo, Submark, etc)
Brand Photography Direction
Website Copywriting Guide
Lead Magnet Design
Social Media Templates
Brand Style Guide
The rebrand process takes approximately 12 weeks. This provides time for brand identity, brand photography, copywriting website and collateral. Extended timelines can occur due to delays in feedback.
HOW LONG DOES THE REBRAND PROCESS TAKE?
All of our service-based websites are built on Showit. This allows us to full customize your website to perfection with the powerful blogging backing of Wordpress.
All of our E-commerce websites are built strictly on Shopify.
WHAT PLATFORM DO YOU DESIGN WEBSITES ON?
That's provided by you. Website builds are up to 6 pages (without an additional add-ons) so you'll be responsible for providing up to 6 pages of website copy. Many clients get overwhelmed, so I have a list of copywriters I can refer you to so they can take over.
WHO IS RESPONSIBLE FOR THE WEBSITE CONTENT?
Our bread and butter are service-based businesses that require a personal brand. Some of our past clients include, authors, coaches, tax/financial professionals, wellness practitioners, therapist and others. We also work with product-based businesses to develop their brands and websites as well. To view some of our most recent projects, please head over to our portfolio page.
WHAT TYPE OF BUSINESSES DO YOU WORK WITH?
No. Brand photography is essential to the success of a design project. Each project calls for different needs, therefore brand photography is not include. We do however, provide creative direction for the photoshoot. We scout locations, photographers, and provide photoshoot shot boards.
IS BRAND PHOTOGRAPHY INCLUDED IN THE PACKAGE?
That's a great question, because we don't believe everyone needs a rebrand. Custom branding and web design projects are best for people who are established in business (3+ years) and redesigning their brand. They usually have more than one offer. 'Website in a Week' is for those wanting to launch quickly and efficiently. The one page website is for those who are just starting and want a sales page to sell their main offer. There's something for every price point.
HOW DO I KNOW WHICH SERVICE IS BEST FOR ME?
You've seen the client launches, and now you're feeling FOMO. The ball is in your court. Are you going to keep playing it small, or are you going to invest in a converting rebrand that's going to take you to the next level and give you results? Let's get started.