- KIKI MCCRAY

OMGGGGGG!!!! It looks amazingggg. I love the additions & changes you made to the copy! I'm like blown away! Love the color-scheme & layout!! HELL YESSSSSSSS!! Spot Fu*king ONNNNNNN!! You killed this. Like, I'm blown away.

Are you ready to create a brand that shows your brilliance and captivates your ideal client? We specialize in helping women elevate their brand businesses through rebrand strategy + web design so that they can increase their brand authority and raise their prices.

Attract Your Ideal Clients, Showcase Your Expertise & Leave With a Brand You’ll Love

KIKI MCCRAY

Candace Junée

JEANEA REED

EVERYGIRL

VIEW MY FAVORITE CLIENT TRANSFORMATIONS

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the BRAND IN ACTION

After completing logo development, we planned out the website. We first laid out her signature offerings, and created the website strategy to support those offerings.
That resulted in a 6-page website with a hidden sales page.
After her website launch, Kiki has completely elevated her brand presence, showcased her expertise, and adequately presented her main offerings.

WHAT WE DID

project scope

Kiki McCray targets the woman and millennials who struggle with anxiety, career fulfillment, and relationship concerns. Often times, they need help monetizing their side hustles.
The brand aesthetic is meant to be gender neutral, inviting, and clean, with touches of personality and sass.
To complete this, we chose a strong blue anchor color. That emits trust. For gentle touches of femininity we went with a light pink, and stayed in the burnt oranges tone for a modern approach on mental health.

target audience

brand colors

Kiki Mccray is a women and millennial therapist for those struggling with anxiety. The goal for overall project was to create a high-end, yet approachable brand that further established Kiki as a therapy expert for her target audience..

WHAT I DID
Brand Strategy
Logo Design
Custom Website

BRAND STRATEGY & weB DESIGN

project scope

KiKi McCray

client

view the site live

the BRAND IN ACTION

I initially started the rebrand process with a 90 minute brand strategy call and identified her ideal clients & signature offer. After presenting logo concepts, I planned out her brand photoshoot. That included a mood board, possible venue locations and a shot list to help the photographer on the day of the shoot.
I finally wrapped up the project with her new website. This would be a hub for all of her offerings, and funnel her visitors into her email list.

WHAT WE DID

project scope

Candace Junée targets the everyday female entrepreneur hitting 4 figure months, but yearning to hit consistent $10K+ months. This woman is confident, sassy and full of personality - she craves a coach with the same vibrance and enthusiasm who will give her tough love. 

The aesthetic for Candace's personal brand is meant to be feminine, and personable, yet sassy and fun. To achieve that we chose plums and pinks to compliment her personality.

target audience & BRAND AESTHETIC

brand colors

Candace Junée is a digital marketing strategist for women entrepreneurs wanting to scale their businesses to consistent $10K+ months. The goal for overall rebrand was to create a fun, feminine and high-end feel to the brand that accurately represented Candace and showcased her expertise to her audience.

WHAT I DID
Brand Strategy
Logo Design/Development
Brand Photoshoot Creative Direction
Custom Website

REbrand & website DESIGN

project scope

Candace Junée

client

view the site live

the BRAND IN ACTION

I initially started the rebrand process with a 90 minute brand strategy call. We identified her ideal clients & the signature offers that would best serve them. After presenting logo concepts, I planned out her brand photoshoot. That included a photoshoot mood board, possible venue locations and a shot list to help the photographer on the day of the shoot.
I finally wrapped up the project with her new website. This would be a hub for all of her offerings, and funnel her visitors into her email list. After the rebrand, Jeanea 4x her prices and started booking ideal clients at her new rate.

WHAT WE DID

project scope

JR Studio targets the chic woman who knows her stuff, but doesn't have the content to show her expertise; JR Studio also targets the trendy entrepreneur who place aesthetics as the foundation of her brand. 

The brand aesthetic of JR Studio is meant to be feminine, chic, and personable, with touches of personality and edge.

target audience & BRAND AESTHETIC

brand colors

JR Studio is a branding and lifestyle photography studio for female entrepreneurs. The goal for overall branding is to create a luxury and inviting brand that establishes Jeanea as a photography expert in the Tampa area.

WHAT I DID
Brand Strategy
Logo Design/Development
Brand Photoshoot Creative Direction
Custom Website

RE-brand & website DESIGN

project scope

JR STUDIO

client

view the site live

the BRAND IN ACTION

I initially started the rebrand process with a 90 minute brand strategy call and identified her ideal clients. We wanted the women buying the clothing to be accurately represented.  After presenting logo concepts, I planned out her brand photoshoot. That included a mood board, possible venue locations and a shot list to help the photographer on the day of the shoot.
I finally wrapped up the project with a new website and Klaviyo email design. Everygirl left with a brand that better represented them and gave them the confidence to market their business consistently.

SHOPIFY

Website & Collateral

EVERYGIRL targets women 21-40 who love quality athleisure wear clothing with a message. These women love urban culture but are very conscious about the state of the world around them.

For branding colors, to present the eco-friendly and feminine vibe they are known for, we added a mix of nature inspired greens and deep pinks. To provide the urban flair, we creatively directed the photoshoot in hand-selected locations

target audience

brand colors

EVERYGIRL is a sustainable athletic wear clothing line. They are going against the grain of fast fashion and creating clothing from recycled water bottles.
The goal for this project was to reintroduce the brand as a luxury sustainable retailer, without losing the fun, flirty & urban flair of the brand.

WHAT I DID
Brand Strategy
Brand Identity
Brand Photoshoot Creative Direction
Custom Website & Collateral
Klaviyo Email Newsletter Design

REbrand & website DESIGN

project scope

Everygirl

client

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You've seen the client launches, and now you're feeling FOMO. Well, now the ball is in your court. Are you going to keep playing it small, or are you going to invest in a converting rebrand that's going to take you to the next level and give you results? Let's get started.

your rebrand is one step away

REBRANDING FOR WOMEN - LED BUSINESS