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EVERYGIRL is an eco-conscious athleisure brand for women looking for sustainable conformable loungewear. They reduce waste by creating loungewear from recycled water bottles.
BRANDING | PHOTOSHOOT DIRECTION | SHOPIFY WEBSITE
everygirl
Brand Strategy
Brand Design
On-Site Photoshoot Direction
Website Strategy
Website Design & Development
Klaviyo Marketing Design
what we did
Shopify
website platform
EVERYGIRL had little to no brand identity before working with us. They were completely shifting their markets in fashion and wanted a brand that reflected that shift from fast fashion to sustainable fashion.
We worked intimately with them to create the new brand identity. This included directing the photoshoot on location and developing their e-commerce website. They were thrilled to move away from their previous aesthetic and finally have a higher quality identity.
project goals
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