SeaBabes is a swimwear retailer. They create swimwear pieces based on cultural cities in LatinX and African cities/countries.
The goal for this project was to create a distinct brand identity for SeaBabes and create a website that not only reflects that brand, but converts into sales.
SeaBabes targets women 18-39. These pieces are for young adults who are interested in trendy modern, sexy colorful pieces. These customers shop at places like FashionNova, Pretty Little Thing, and etc. We wanted SeaBabes to be a competing brand for this part of the market.
For branding, we chose very rich colors. These colors reflected some of the cultural cities SeaBabes bases their designs around. It portrayed a very beachy vibe for the brand.
Sea waves and shapes that resembled continents where the line gets their inspiration were used to tie the brand together.
The goal of the website was to drive sales, and build their mailing list. We placed collections at the forefront, and created a place where customers can continue the nurturing journey via social media and email marketing.