Nyorh Agwe is a Cameroonian luxury fashion house and luxury retail company founded by Nyorh Agwe.
The goal for this project was to reintroduce the brand as a luxury retailer, without loosing the ethnic Cameroonian roots that stand at the center of the company.
Nyorh Agwe targets women 30-45+ who love quality clothing, that's made by hand. These women shop at neighboring retailer - Louis Vuitton, Versace, and others.
For branding, we went with very muted and minimal colors. Hinting at the rich organic roots of the company, we stayed with neutrals, and a strong navy blue for trust. To tie in the African background, we implemented a tribal pattern print.
Being that Nyorh Agwe is a retail store, Shopify was the proposed site host. Each of the collections are immediately on display and guide clients to shop their latest lines.
Collateral featured the logo and pattern. To hint at the movement in Nyorh Agwe's clothes, subtle modifications were made to the serif font. Everything came together perfectly and up-level this rich brand.