NGOZI is a luxury lingerie boutique. They are passionate about crafting lingerie sets for women of color. In the lingerie space, there's a huge lack of consideration given to women of color.
NGOZI targets women of color between the ages of 25 to 40. They also wanted to target women who cared about sustainability and craftsman's shift - not someone looking for a quick fix at a local Victoria Secret's.
The goals of the website were to increase newsletter sign-ups and product sales. Therefore our header image showed visitors exactly what they were in for - luxury lingerie for women of color.
Next, we place a lead capture right underneath. This would all NGOZI to continue to market to their customers off their site. The rest of the site guides customers to their latest collections, and urges them to follow on social media.