If you’re reading this, chances are you’re thinking about creating a sales page. Maybe you want to start a new business, or you’re just curious about how to get more people to buy your stuff. Or maybe you have an online course or coaching program to promote, and someone told you a sales page was necessary. That was helpful, but now you’re probably thinking, can someone tell me how to write a sales page?   Whatever the reason, you’re in the right place. In this blog post, we’ll cover the basics of what sales pages are, how to create a good one, and a few examples to inspire you while you’re creating.

What Is a Sales Page?

A sales page is a long-form web page that is dedicated to convincing people to buy from you. It focuses on one offer and its sole goal is to convince your audience that they need to have it. The best sales pages a clear, full of benefits, and written with your ideal client in mind.

Sales Page vs. Landing Page

You may have heard about a landing page as well, but hear when I say they are different.  Similarly, both pages are created with conversion in mind. However, landing pages tend to be shorter. Say you are building your sales funnel. Every sale funnel typically starts with a freebie, opt-in or lead magnet of some sort. So, if you have a coaching program, maybe your opt-in would be a PDF guide on how to get results as a new entrepreneur. In order to deliver that PDF to your audience, you may work with your email provider and set up a short web page to collect emails and let people know they will receive their freebie. That’s it!

A sales page on the other hand has many sections. This is because you want to provide your audience with everything they need to make the sale. There is typically no website header or footer. Just website copy and call to action. Got it! Great, let’s break it down.

How to Write Sales Page

Writing a sales page is a daunting task. But it’s not as difficult as you think. The most important thing is to make sure you’re writing for your reader, not yourself. Keep the reader in mind and you’ll be on the right track. I stress getting to know your ideal client before you write a sales page. Without having a clear ideal client in mind, your messaging can be off and that may cost you a ton of money in the end.

Sales Page Structure

Learning how to write a sales page is simple once you’re able to break the page down into sections. Every highly converting sales page contains these main sections:

1. Your headline. This will be your header title. It makes the promise of your service very clear.
2. Expose their deepest darkest secrets and introduce the problem
3. Inject empathy. Let your audience you know understand how they’re feeling and know they deserve more.
4. Bring their problems back up, but this time get more specific. What mistakes are they making?
5. Introduce Your story. Give them insight into your background and what makes you a credible expert.
6. Introduce the Solution. This is your course or service, duh! At this point, they are listening because the pain points caught their attention. List out the features and benefits of your service. Leave out nothing.
7. Present your best testimonials with people who have gotten the results they are looking for.
8. Introduce yourself. This is different from step 5. Yes, you may have had a similar background, but you and your audience are not on the same level. It’s time to bring out credentials. How many people have you served? Do you have letters behind your name? This is your time to flex on your audience.
9. Qualifiers. Help your audience either excuse themselves or further discover they need your service. Use statements like, “this is for you if…” and statements like, “This is NOT for you if…”
10. Frequently Ask Questions. You want them to make the decision on the sales page. Any lingering questions need to be answered in this section here.
11. Final call to action. Show them what it could look like on the other side of your services. Provide a huge call to action button to help them opt-in.

Anatomy of a Sales Page Guide

You didn’t think I would leave you hanging, did you? I have an entire workbook dedicated to the blueprint of a highly converting sales page. Use this link to download the guide.

Sales Page Examples

I want to share with you a few of the best sales page examples I have found. Long for sales page examples can be extremely helpful when learning how to write a sales page. These are sales pages are excellent in pushing their clients through the customer journey and are worth checking out for anyone who is looking for inspiration.

1. Nakeia Homer // Heal & Grow Daily Membership

2. Morgan Rapp // Design Biz Mastery

3. Square Stylist // Stand Out Squarespace