mockup of a showit website design for a financial consultant

5 Things You Need to Have On Your Coaching Website


Whether you’re just starting out as a coach, or you’ve been in the game for years, it’s vital to have a website. Your website is where potential clients will go first before they call or email you, and it’s also where they’ll look before they decide they can trust you with their money. That’s why it’s so important that every aspect of your coaching website be thought through carefully, from how it looks on a web browser to how easy it is for people to contact you. Here are five coaching website tips I think every coach needs to implement for success.

Coaching Website Tips

If you’ve been thinking about building a coaching website, then now is the time. A website is a great way to build your brand and attract clients. There’s so much data you can leverage while using a website, and when executed well it will be the main supporter of your marketing efforts. When you’re just starting out here are some tips I suggest:

  • Choose a domain name representing who you are and the services you offer (e.g., [coachname]coaching). Another alternative is naming your business off of the promise you can guarantee. For example
  • Make sure it is easy for people to find what they need on your site – make navigation simple! I suggest having no more than 6 buttons in the header. Anything else should be condensed within the pages or linked in your footer below.
  • Keep your website simple, clean, and reflective of the people you serve. I am a big supporter of creating a brand that showcases you and your style as a coach. Don’t assume you need to put yourself and look like every other coach on the market. Take the time to think about your unique brand personality and lean into that aesthetic.

Know Who Your Dream Clients Are and Speak to Them

You know your ideal client. You’ve been working with them for years and you have a great idea of their needs and wants, even though they don’t yet realize it themselves.

In order to attract more clients a few things need to happen:

  • You need to speak their language. I suggest doing a few client interviews where you send them a $5 gift card so you can ask them what their biggest issues are. Then take those answers and use that same language in your marketing messaging. This comes in handy when you start writing for your website, follow this same format.
  • You need to know how they think (almost as if you’ve been living inside their brain)
  • They must like what you have done for others just like them (this builds credibility)

Have Multiple Ways for Potential Clients to Contact You

As a coach, it’s important that your potential clients know how to contact you. On your website, include a contact form and social media links like Facebook and Twitter.

  • Make Sure Your Contact Information Is Easy To Find

It can be challenging for potential clients to find the information needed on many coaching websites because there is so much clutter online—lots of ads, pop-ups, and other distractions which take up screen real estate where valuable information could easily fit instead! When working with an experienced designer who understands web development practices (and also has a deep understanding of content marketing), it won’t be difficult at all! They’ll make sure everything flows seamlessly together so nothing gets lost in translation.

Real Authentic Testimonials on Your Coaching Website

No one wants to be the first person you’ve tested your methodology with. To eliminate anyone who is getting cold feet, provide real authentic testimonials for others to see. Video is always best, but a written one can still get the job done.

Here’s our advice for getting the most out of your testimonials:

  • Use real testimonials from real people. These can be from past clients, or even from a few people who are similar to your target market. If you run an online business and don’t have any clients yet, try asking friends and family for some feedback! As long as the person who wrote it has actually been coached by you, their words will still be meaningful.

Working Social Media Links

When someone is able to interact with you on social media and it’s not working, that would be bad. You don’t want them to think you’re not being responsive when they were trying to reach out.

Under no circumstances should your social media links be dead. If they are dead, get them working as soon as possible!

A Freebie

Your freebie is a great way to get people to subscribe to your newsletter. It can be an ebook, a short webinar, a cheat sheet, or even just some awesome content that’s on par with what they’re paying for in the first place.

Your freebie has to be juicy. When thinking of freebies, explain the what or why. Your main offer will explain the how – or will do it for them.

Your freebie could also act as an incentive for people who are thinking about signing up for your coaching program but haven’t yet decided if it’s right for them. You could use this strategy by offering a trial/sample package and then giving away an additional bonus or two when they decide which option (full membership vs trial) works best for their needs.

Some common freebies are:

  • Quiz
  • Educational Document
  • 3-5 Day Challenge
  • Webinar

A Clear Call to Action on Your Coaching Website

If you are a coach, you should have a clear call to action on your website. A call to action is something that prompts people to take action. Most website do not have enough call to actions. Your website should be guiding people to take your most wanted action.

Therefore, at the end of every section you should be telling your website visitor what to do next.

A call-to-action could sound something like this: “What does living your best mean for you? Let’s get started today!” This statement gives direction because now we know where we’re going and what needs to be done first (and following).

Here’s a client example. After each section of her website, I am guiding the reader on which page to go to next. Make sure you replicate this on your own website for maximum conversion.

Showit website example for an accountant used to display coaching website tips.


We’ve covered a lot of ground here and hopefully you feel more confident about your coaching website. So, what are you waiting for? Go out there and start creating an amazing website that will help you attract the clients you’re meant to work with!

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